Eight years of graphic design across agency and in-house teams: seasonal campaigns for Starbucks, retail print for Xbox, brand identities, and teaching materials for Microsoft Education. I also bring a product designer's eye for systems, data and digital. I'm back from a parenting break, during which I built a content brand that reached 173K followers in its first 90 days and has 163K today.
01 · Featured · Retail campaigns
Seasonal email newsletters introducing new flavours to a global audience, with custom textures and watercolour illustration.
Original campaign concepts across email, print and digital for the Victoria Clipper ferry and vacation packages.
A community platform for creatives who freelance. I created the whole brand: the wave-mark logo, palette and type, the website, interview layouts, newsletter and a social presence that held together across every post.
A logo a day for a hundred days, to sharpen my typography, layout and illustration, and to find out what my own style actually was.
Lead designer on free Teacher Training packs: workbooks, slide decks and media, plus web design for the BBC and The Met partnerships.
Naming, positioning, visual identity and a free digital product for my own brand. 163K followers today.
Sole designer through a brand refresh: landing pages, product screens and a new design system to keep it consistent.
And when nobody's briefing me? Logos, packaging, app ideas and far too much type.
See personal projects →Find the idea
Every brief has a story in it. I start with the audience and what the work needs to do before I open Illustrator.
Sweat the type
Typography, layout and colour do most of the heavy lifting. A hundred logos in a hundred days taught me that.
Make it a system
Guidelines, templates and design systems, so a campaign holds together across print, email, social, store and screen.
Agency, in-house and startup. Sixteen years in Seattle, now based in Geelong.
More about me →Brand identity, logo design, typography, colour, illustration, brand guidelines
Campaign concepts, retail and in-store, print production, editorial layout, email design, presentations
Web and landing pages, social content, UI design, design systems, HTML and CSS
Adobe Creative Cloud, Figma, Sketch, WordPress, Asana, Jira
Personal projects
Side projects are where I try new tools, sharpen my craft and follow an idea without a brief. A few favourites.
A community platform for freelance creatives: brand, website, interviews and social, all designed and built by me.
One logo a day for a hundred days, to sharpen type, layout and illustration and find my own style.
About
I'm a graphic designer who took the long way round, and I think that's my best asset. I've been the admin, the agency designer, the in-house designer and the only designer in the room, so I know how many people a piece of design has to work for.
I grew up in Geraldton, on the Indian Ocean coast of Western Australia. I built my first website on GeoCities in 2001 and spent the next few years making PHP forums and blogs, long before I knew design was a job.
In 2008 I moved to Seattle. While I waited on my work clearance I taught myself web design and Photoshop, then worked in admin roles at Microsoft and Amazon. In 2013 I went back to school at Seattle Central Creative Academy, and I've been designing ever since: campaigns for Starbucks and Clipper Vacations, retail print for Xbox, teaching materials for Microsoft Education, and most recently a brand refresh and digital work as the sole designer at UrbanSitter.
After sixteen years in the Pacific Northwest, my family and I moved home to Australia. We live in Geelong now, and I'm ready to get back to the work I love.
I've spent the last few years at home with my kids. I didn't stop designing. I built a content brand that reached 173K followers in its first 90 days and has 163K today. I named it, positioned it, designed its look and voice, and made a content engine that published every day. It was a crash course in what makes people stop scrolling.
I'm coming back with fresh eyes, a lot of patience, and a much sharper sense of what makes design connect with real people.
Brands worth caring about
Retail, lifestyle, education and community: brands with real people behind them and real people on the other end.
A team to learn with
I've done plenty as a team of one. I'd love a creative team, art directors and copywriters to push my thinking.
Melbourne or remote
Based in Geelong, happy to be in a Melbourne office a few days a week, or fully remote.
