Midnight Sunday


Brand identity

A social media agency with luxury hotel clientele.
Wanting a logo refresh that spoke to the elements of summer time in Australia.

Midnight Sunday was named as such because after many years of monitoring global hotel social media feeds, their founder observed that it was at the very last minutes of a seven-day week that most hospitality social listening tools registered the highest level of positive sentiment. There is something unspeakably calming about the middle of the night. So they wondered, with a more personalized approach and agile service, could everyday moments blossom with that Sunday feeling of creative, rhythmic regularity that midnight brings.